In summer 2024, I spearheaded Secret London’s first OOH product: a limited edition sushi roll, in collaboration with London to-go sushi spot, SushiDog. The Asian Prawn Cocktail roll by Secret London included a secret ingredient in the Marie Rose sauce, which kept Londoners guessing for the month.
I, along with my colleague, worked with SushiDog on a launch event, and I planned a plethora of reels, TikToks, IG stories, and articles to create a full, five-week long marketing campaign for the in-store month-long promotion. The roll was successful both in our metrics - page views and social views - and in sales.
Oh, and a personal win, the promotional images featured my nail art!